I’ve always struggled to get into Pinterest. I heard about bloggers getting a lot of traffic from it, but I just couldn’t seem to make it work for me. A couple of weeks ago I decided that I would make an effort and I am now a little bit obsessed! Just to be clear this isn’t going to be an advice post because I am still very new to Pinterest and there are a lot of things I have to learn, but I thought I would share with you what I have learnt so far. Also apologies if any of this seems obvious, but I am aiming this post at complete Pinterest newbies like me!
Business Or Personal?
You can choose to make your Pinterest account a business account or a personal one. I would definitely recommend making it a business account as this means you have access to analytics. This provides you with loads of interesting information such as average daily impressions and viewers as well as your top pin impressions and even the gender of your audience!
Verifying Your Website
In the edit profile settings you can verify your website. Verifying means that a link to your website, with a little tick next to it is displayed on your profile (yay!). I did this a little while ago and can’t exactly remember how I did it (oops!), but I think it makes your profile look more professional. If you are on a self hosted WordPress blog you can verify by copying the meta tag that appears when you click “Verify Website”. Then go to “Tools” and then “Available Tools” and scroll down to “Pinterest Site Verification” and paste the text. Save the changes and then complete the verification on Pinterest. As I said I can’t actually remember doing this, so please let me know if it doesn’t work!
Sharing From Your Website
As nice as repinning is, one of the reasons bloggers join Pinterest is to get traffic to their sites. You can make it easier for people to pin your content by installing a “Pin It” button. I have one of these in my sidebar. If you go to the “Tips for your business” section on Pinterest there is an option to install a button on your site. You can also create profile and board widgets. On my site I have also installed a plugin which means there is also a Pin It button at the end of each post.
You can also share your content onto your own boards. I used to share pictures directly from my site, but I usually take landscape photos and these don’t perform as well on Pinterest. This is an area I need to improve on but I have started grouping all the pictures from one post together on picmonkey, then uploading it to Pinterest directly and then putting the link to the page in the”source” box. Here is an example of one of these pictures (taken from my Barry M Daylight Curing Nail Varnish post):
This is what I struggled with most and after sitting on 2 followers for weeks I almost gave up on Pinterest. This was until I found a super helpful post by Whipped Green Girl (here). I haven’t got millions of followers yet, but I have gone from 2 to over 100 in just over a week. You can also ask for fellow pinners links on Twitter, I have found a few bloggers to follow this way. It does take a bit of effort to build a following but I’m hoping it will be worth it.
How To Find Things To Pin
I actually googled this the other day! I struggled a lot at first to find things to pin. Typing the same searches seemed to bring up the same pins quite often and I wanted to find pins that were more unique. One way to do this is to find pictures on websites and pin directly from there (just make sure the website is happy for you to pin its content!). Another way I have found things to pin is by searching by board rather than by pin. For example I have a “Festival Style” board, so I was searching boards like “Coachella 2015” for inspiration. Also before you pin anything make sure it isn’t from a spam site, I always click on the pin first to make sure.
I hope you found this post helpful and as I said I still have a lot to learn! If you have any Pinterest advice posts I would love to read them, just leave me a link in the comments. Also feel free to ask me any questions and let me know if I have made any mistakes. Do you use Pinterest? Have you managed to get into it or are you still struggling?
If you would like to join me over on Pinterest you can do here.